I add powerpoint slides with task , please make sure you read them carefully and follow the planThe word limit inclusive of title page, tables, appendices, etc is 2,000 words.
Your coursework is based on the skin-care brand Aethic. This brief should be read in conjunction with the PowerPoint presentation from the lecture in Week 6, the slides of which are available on Blackboard.
Your task is explained on the next page.
here is marking criteria please make sure you do exactly what’s
askedYour marketing plan should include the following:
1. An Executive Summary 20
2. A brief summary of your marketing audit in the form of a well explained statement of Strengths, Weaknesses, Opportunities and Threats, summarised as key issues. 15
3. Any assumptions that you have made and on which your plan depends 0
4. Marketing objectives for the 3 year period 15
5. The marketing strategy to be followed for the 3 years, in terms of targeting, positioning, and the marketing mix. 30
6. A detailed plan for Y1 15
7. Any contingency plans (eg in case your assumptions prove to be invalid) 0
8. A rough financial forecast for the 3 years down to contribution 5
Total Marks 100
the lecture 6 should be use as well i attach you file with the task in power point make sure you understand it and other power point lecture 6
Aethic’s worldwide sales are currently in the region of £1m. They want to double the size of their business by the end of 2022, to move from the Introduction stage to the Growth stage of the PLC.
Assume the role of a strategic marketing consultant who has been hired to advise Aethic on how they can achieve this corporate objective.
Your task is to prepare a marketing plan to show how they can do this.
!!!!!The word limit inclusive of title page, tables, appendices, etc is 2,000 words
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