Answers to case questions should be at least one page doubled spaces per question. References can be used.
1. Please take each of the companies (Zara, H&M and Benetton) and explain how each company started. Keep in mind the individuals, particular strengths and weakness, and the period of time in started as a business.
2. Compare and contrast these three companies and how their brands were developed over time? Be mindful of how the market perceived the brands as the market became more aware of the brands development.
3. Discuss how the concept of control played a pivotal role in some if not all the brands development.
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