Background
Review proper format and content for letters in both your textbook and within Desire2Learn’s “Grading Standards General” section.
Imagine you are a new hire at Portland Community College (PCC). You work in the public relations office. Your manager assigned you to prepare a grant letter to the Apple Corporation. Your goal is to persuade Apple to donate 30 iPads to the PCC business department for use in an on campus BA 205 Business Communication class. The proposal is that iPads will be checked out to students each term. Students will learn how to use iPads’ technologies to organize business information.
As a new hire you want to be successful in this assignment. If you feel it’s necessary, contact your manager (the instructor) to discuss any questions you have, and be sure to give me two business days to respond.
Where to Find Product Information
Find product information for the iPad at Apple website: http://www.apple.com/ipad/. In addition you may want to include information about PCC.
Addressee
Address your letter to Ms. Sarah Evans, Director of Charitable Giving, Apple Corp., 12345 Ocean Way, Milpitas, CA 74008.
Format
Create and use proper letterhead for your letter.
Find in D2L’s “Content: Grading Standards General Proper Business Letter Format General Requirements” the required format for the assignment.
Write A Persuasive Letter In the Manner Described by the Textbook
As you prepare your letter, apply the proper organizational pattern for a persuasive letter.
Prefer short sentences with word counts less than 20 words.
Remember no mixed verb tenses.
Check noun and pronoun agreements.
Use the active voice.
Ensure correct grammar.
Deliver coherent logic. Add nothing that distracts from your main point.
Use the conversational writing style recommended for an effective business letter.
Delete word-padding (extra words).
Define acronyms the first time you use them.
Show creativity to earn above average points. Creativity includes (but is not limited to) a rich vocabulary as well as novel ideas. A more unique idea or marketing pitch distinguishes you from your competitors’ requests.
Apply all of the textbook’s concepts you have studied to date when you write your letter.
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