Base your review on the following six steps in the consumer decision process:
1. Problem recognition
2. Information search
3. Alternative evaluation
Answer the following questions
• How many of these stages did you go through?
• Which stage(s) in the purchasing process was/were most important to you?
• If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
• What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
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