Using the written communication skills you have developed in LB170, write an essay that provides a well-supported response to these questions, drawing on relevant business concepts taught in this module.
Your essay should contain:
an introduction
a main body, which develops your argument
a conclusion that summarises key points of the essay and answers the questions.
Part 1 of the TMA is intended to assess your ability to write an effective business essay by applying relevant business concepts to develop your argument. You may benefit from applying your tutor’s feedback on previous written TMAs to this assignment where relevant.
This part of your assignment should be 1000 words in length and you should keep to within 10 per cent above or below this limit. Any figures or diagrams should be included in the body of the main text and will form part of the total word count. However, the reference list does not contribute to the word limit.
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