SWOT Analysis
Write a four-page paper on the SWOT Analysis. Starting on Pg 49 in the textbook, this will give you the overview and detail required. The paper should include a matrix. Please select a company of your choice then review their product strategy using the SWOT. The assignment needs to be in APA format.
Please see exhibit in textbook for an idea of the format.Also review the case rubric and review the marketing plan guidelines in the “Getting Started” link on the left hand side menu.
Please submit your assignment here and it will also check originality.
Course Materials:
Marketing Management: Knowledge and Skills 15th edition
Kotler and Keller
Pearson
978-0-13-385646-0
Publication Manual of the American Psychological Association, 6th edition
American Psychological Association
978-1-4338-0561-5
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