In this module’s Case Assignment, you researched marketing forces using quality academic and professional sources. It is time to apply what you have learned using the product/service you chose in your Discussion assignment.
Analyze why & how each of the three marketing factors will impact the chosen product/service.
Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.
NOTE: All or nearly all of your research will come from the articles used in this module’s readings. The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate.
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