*Select one key idea from each chapter that you found particularly interesting, engaging, surprising, or noteworthy.
*Write an essay of 2-3 pages in which you briefly describe the four key ideas you selected, citing Weiss.
*Explain why the key ideas are compelling, engaging, or otherwise appealing.
*Draw connections between these key ideas and your current business experience, either as an employee, manager, or consumer.
*A word document written in third person with no use of first person “I”
*2-3 pages, excluding the title and reference page
*APA format, including in-text citations for referenced works
*At least one resource cited, the textbook by Weiss.
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