The topic I choose is 2 Media，advertising or journalism. You must only write about one. For example only about advertising

Required tasks:
a. Select one of the five topics.
By carefully following the extensive guidelines provided in the Study Guide (Topic 1) clearly and concisely define one specific ethical question relevant to one of the five topics in no more than one short sentence.
(3 marks- Marking Criteria: Apply guidelines, Clarity of language)

Note: This is a critical stage of your assignment and it is not easy. If you don’t clearly define the ethical problem/question then you cannot perform a focused ethical analysis. It is strongly recommended that you rigorously apply the guidelines provided in the Topic 1 assessment planning activity to form your ethical question.

b. Explain why your specific ethical problem is important and worthy of your analysis?
(3 marks- Marking Criteria: Understand concepts, Depth of research)

c. Identify and fully reference 6 key facts relevant to the analysis of your ethical question. (6 marks- Marking Criteria: Depth of research, Referencing)

d. Analyse the ethical act central to your ethical question using act utilitarianism by forecasting three important positive and three important negative consequences.
(6 marks- Marking Criteria: Understand concepts, Apply theory, Analyse and interpret information)

e. Provide an ethical conclusion which compares expected positive with negative consequences including an estimate as to whether net utility will rise or fall.
(2 marks- Marking Criteria: Analyse and interpret information)