Please note this is an Data Mining Project
It must also contain an Abstract, introduction, literature review, methodology, Analysis, Conclusion
Data breaches are typically associated with hacking, poor cybersecurity and individual maleficence. Data breaches have become one of the biggest problems for organisations, costing an average of $7.2 million per breach (Symantec, 2011). Previous research on data breaches has focused on: (i) reducing the possibility of data breaches by addressing employee compliance behaviour, and (ii) understanding the impact of data breaches on organisations. In this project you will be provided with all tweets concerning the following companies which have each suffered from recent data breaches:
• Marriott—tweets from:2018-11-30 until:2018-12-02
• Chegg—tweets from:2018-09-26 until:2018-09-28
• UnderArmour—tweets from:2018-03-29 until:2018-03-31
• T-mobile—tweets from:2018-05-24 until:2018-05-26
Required:
Conduct a textual analysis of the four companies listed in the brief that have suffered from recent data breaches and relate this to firm performance.
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