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Competitive advantage can be achieved when the operations function creates strategies that are aligned with the overall mission and strategy of the company. Operations strategies are thus the set of decisions made within the operations function to support the overall mission and strategy of the firm. For this project, the instructor will provide a case to students regarding a company and its operations. Students will need to determine how well the operations strategies align with the firm’s strategic plan and make relevant recommendations based on their findings.
After identifying the firm’s overall strategy (cost, quality, or customer service strategy), students will carefully discuss and analyze how each operations strategy contributes to the organizational strategy. Students must incorporate the following operations strategy categories into their analysis: product design, process design, production control system, facility location, facility layout, purchasing, logistics, quality, inventory, and customer service. In addition to analyzing each of the above categories, students must discuss how the firm takes advantage of technology to improve its operations and contribute to its overall strategy. Following the analysis and assessment, students will propose and justify recommendations to help the company enhance its competitive capacities towards meeting its strategic objectives. This paper should include at least one paragraph per operations strategy category, 1-2 paragraph(s) for the firm’s utilization of technology, and 4-6 paragraphs for the overall analysis, recommendations, and justification of proposed solutions. APA writing conventions should be followed with a minimum of five (5) sources referenced and cited.
Components
% of Grade
Executive Summary
5%
Assessing Alignment between Operations Strategies and the Firm’s Strategic Plan
50%
Overall Analysis
10%
Recommendations and Justification
15%
Style including Structure, Flow, Grammar, and Spelling
10%
APA
10%
TOTAL
100%
Final Case Study
As indicated in the instructions, a successful completion of this project requires a great amount of time and dedication as well as synergy and effective communication among all team members. Since I’ve designed this case study, I know how much time and teamwork it requires in order to complete it effectively. The logic behind its difficulty is simple; you need to have an in-depth understanding of almost all chapters from your textbook, which represent various operations strategies, and more importantly, you need to be able to adopt a holistic/systems perspective to professionally assess performance in each category of operations (zooming in) and how they collectively contribute to the firm’s overall strategy (zooming out). Accordingly, to synchronize your team efforts and help you make better progress, I would like to ask each team to email me a one-page status report, detailing the current status of the project, a solid plan to complete it, and each member’s contributions to this point as well as in remaining weeks. . From my experience with comparable academic projects, a late start on assignments of this nature can significantly impact the performance of the team, so I hope you make good progress towards completing this case study as I’m sure you will considering that you are all professionals.
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