Class,
I posted this information in Questions About information to help you in preparing for the paper.
The paper is one paper with all of the required information. The paper will need to first identify the ethical, legal, and social considerations for the selected company (Apple)/product (iPhone). Be sure to incorporate both domestic (US) and international (China) responses. You will then need to develop a process to monitor and control marketing performance for the company (Apple)/product (iPhone).
Following that information, you should combine papers from weeks 2-5. That work will need to be corrected (done). I emphasize this as often students just copy and paste without correcting the previous work. Also, be sure to delete the old introductions and conclusions. You will need to write a New introduction and conclusion for this paper for the entire paper.
Write an Executive Summary for the paper, this should be placed it at the beginning. The executive summary should include the strategic objectives, information on the product or service, and projected outcomes.
If you have questions, please let me know. Thanks.
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