Market Description
defines the market and major segments to be targeted, then reviews customer needs and factors in
Suwannee River Area Health Education Center (SRAHEC) is a non-profit public health resource center based out of Alachua, Florida. SRAHEC is committed to training health professionals and student to better serve their patients. SRAHEC serves twelve North Central Florida counties by offering services such as tobacco cessation & training, conference management, continuing education, healthcare marketplace assistance, and webinar hosting. The meeting and association services are a major component of the business dynamic. SRAHEC team manages, markets, and recruits members for Florida Rural Health Association, Florida Public Health Association, and North Central Florida Workplace Wellbeing Coalition. The biggest service perk offered is the live events and conference management for these associations. SRAHEC offers these associations full-service meeting and conference planning to bring flawless executions of their upcoming events. The main services offered for the conference planning include custom registration site, fiscal management, site selection, and facility service, marketing, CE/CME, onsite management, conference material preparation, abstract management, exhibitor and sponsor coordination, and evaluation.
Hosting meetings and conferences during and post COVID-19 is requiring SRAHEC to adust the services and how they manage their full-service conferences. The meeting and event planning industry has been strongly affected by the COVID-19. Since the beginning of the COVID-19 and the lockdown of so many states, hundreds of events have been canceled all over the world requiring the events to be postponed or redesigned as a virtual event. SRAHEC is contracted with their associations to hold these conferences and are now in the process of finding a virtual platform that will meet the needs of all the associations they manage. Due to the associations being smaller and having lower budgets SRAHEC will need a platform that is cost-efficient for all. Other factors to consider when choosing a virtual platform is the availability of features that are offered how much is the platform and is certain features an additional cost?. Does the platform all polling, post evaluations, and surveying of the attendees? What social interactions are incorporated to have the feeling of a in-person meeting and allowing the audience to ask questions and engage? Is the platform easily manageable for the SRAHEC team? Does the chosen platform support the number of anticipated participants? With the current state of social distancing and quarantining, providing opportunities for engagement is the most important aspect of hosting a virtual event. While an in-person event/conference may be the preferred method for SRAHEC to host their gatherings, finding a proper virtual conference platform will be an effective way to educate, engage and still meet the conference portion of their contracts.
https://srahec.org/ (Elizabeth’s Company) look under meeting and association services
https://everlastproductions.com/virtual-events/ ( Live Conference Platform)
canceled: 2 (so far) FTFC, MSKUS (was to be Feb of next year)
Moved to virtual (already held): 1 Neonatal
Still deciding: 3 (SGNA, KAK, USSONAR)
Postponed and deciding: 2 (Child Abuse and Eagles)
Potentially going virtual: 5 (Child Abuse, SGNA, KAK, USSONAR, Eagles)
https://frha.memberclicks.net/index.php?option=com_jevents&task=icalrepeat.detail&evid=8&Itemid=149&year=2020&month=03&day=30&title=frha-26th-annual-rural-health-educational-summit&uid=b49976dd7a7efa5767bf799c9335174b (a conference that was canceled for FRHA (association Beth Manages)
https://congrex.com/blog/disruption-business-events-industry-challenges-covid-19/ (article on covid and event management ) benefits of turning virtual
Need to help build a virtual platform for: https://srahec.org/ ….
This is the virtual company we want to use: https://everlastproductions.com/virtual-events/
need to write a SWOT Analysis ….
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