For the past few decades, sustainability has been an increasingly important concept that affects many aspects of business. More and more consumers are making consumption decisions that reflect their desire to protect the environment. Thus, firms that are perceived to be indifferent to their environmental responsibilities are likely to be criticized and penalized. As a result, many companies have embraced the “green marketing” concept to capture the environmentally-conscious market and have taken positive steps toward sustainability in many aspects of their business (e.g., greening their supply chain) to help achieve their business goals.
The purpose of this project is to identify a successful sustainable product and analyze the sustainability practices involved in various aspects of the product in the global market. First, you will select a for-profit business in any industry or a non-profit organization focusing on sustainable products/practices and introduce it. Second, describe one of its successful sustainable products in detail. Third, discuss the strategic elements of materials, design, product development, production, retailing, and post-use for the business as well as the role of technology and examine what sustainability practices are employed during the entire product cycle. In-depth discussions on the sustainable practices in the supply chains are required. Lastly, justify why and how the successful sustainable product/practice and the business you have chosen contribute to the sustainable world and its future, considering the triple bottom line including economic, social, and environmental benefits.
In order to research your chosen product and company/organization, you should use various literature/media sources in print or online.
You should follow the format below when writing your paper:
1. Use headings/subheadings.
2. At least one image of your chosen sustainable product/practice is required.
3. Length: 12-18 pages (double-spaced, images are excluded from page minimum)
4. Font/size: Times New Roman/12
5. Margin: 1” on all sides
6. Use APA style
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