Scenario: You are an environmental consultant. You are advising the Board of Directors (of a firm of your choice) on how the firm can respond to a specific environmental sustainability issue (of your choice). You have been asked to produce a concise (2500 word) management report on the following issues: • the potential impact of the environmental sustainability issue for the firm’s competitiveness; • how the firm can best respond to the issue; and • the opportunities and challenges of implementing this response. Criteria: RESPONSE TO THE BRIEF (10%) • Submitted by the agreed deadline • Addresses all tasks specified in the brief • Demonstrates critical thinking, creativity and original thought in the analysis SUSTAINABILITY AND COMPETITIVENESS (20%) • Clear and objective arguments have been made for the selecting the firm and the sustainability challenge • To evidence their argument, the student uses credible and diverse sources of information with high credibility; most have been peer- reviewed by experts SUSTAINABLE INNOVATION (25%) • Shows evidence of credible and high quality research into how sustainability challenge can be tackled by innovation • Justifies appropriate responses by the chosen firm to the sustainability challenge. These might include intra-organisational or inter- organisational changes IMPLEMENTATION CHALLENGES AND OPPORTUNITIES (25%) • Demonstrates appreciation of the importance of working collaboratively and engaging effectively with different stakeholders • Considers the potential sustainability trade offs and tensions between the economic, social, and environmental dimensions of sustainable development • Uses credible and diverse sources of information with high credibility STRUCTURE & PRESENTATION (20%) • The content is tailored to the target audience with a good balance between depth and conciseness • The layout, structure, and presentation of the information assist the reader in understanding the material and navigating the document • Demonstrates the ability to acquire, analyse and present data and information such that the end product is visually appealing and engaging • All information sources are correctly referenced • Complete reference list, using an appropriate academic method, linked to the paragraphs where each source is mentioned
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