Operations Management Course –
TOPIC: Supplying Fast Fashion – Case Study
Assignment Instructions:
Contrast the approaches taken by H&M, Benetton and Zara in managing their supply chains. Consider the following focus points:
1. How do they differ in terms of their approach to design stage of the supply chain?
2. How do they differ in terms of the manufacturing stage of the supply chain?
3. How do they differ in terms of the distribution stage of the supply chain?
4. How do they differ in terms of the retail stage of the supply chain?
5. For each brand, Identify and explain a SCM strategy or trend utilized in its supply chain.
6.In your opinion, which of the three companies have the best SCM and why?
Working individually, analyze the “supplying Fast Fashion” case study and present your analysis in a report. Your work will be assessed according
to the linked rubrics on blackboard. You are encouraged to use online sources to support your analysis/recommendation. Make sure to properly
reference those sources in your report. The report should address all the questions raised in the case study. Please use appropriate headings and
subheadings where necessary.
The report should consist of the following sections:
Title page
Executive Summary
Introduction
Discussion
Recommendations
References (if any)
Submitted by CoB_18 October 2018_S.E.
Please conform to the following:
The report should be limited to 3-4 pages (700-1000 words) excluding title page and references
Use Times New Roman 12-pts font and 1.5-line spacing
Use the APA referencing style
Number each page consequently
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