Structural Race Inequalities

Brooks, Jacqueline, Heidy Sarabia, and Aya Kimura Ida. 2020. Race and Ethnicity: The Sociological Mindful Approach.San Diego: Cognella, Inc.

This week’s readings connect racist ideology to the presentation of people of color in the media. We are challenged to think about we normalize whiteness, and render people of color as the “other,” or abnormal.
In Reading 5.1, Sweet bridges the representation of characters of color in advertisements to larger, structural race inequalities.
In Reading 5.2, Morris and Arford describe The Flooded Mine Ride at a Branson, Missouri amusement park. Their work challenges us to confront how whitewashing American history purifies it, rendering it a suitable commodity to be sold as entertainment.
In Reading 5.3, Moore discusses how new media platforms offer Black Americans control over their media consumption and production, encouraging Black Activism.
In, 5.4, Williams and George, detail their experiences in studying Confederate Culture within a southern community. Their work addresses how people interpret American history, in many cases whitewashing the actual events of the Civil War, reinforcing racial hierarchies.
In Reading 5.5, Noakes discusses the representation of Afro/Latinx social groups within popular culture by addresses how the perception of “Blackness,” stereotyped as poor and unintelligent, shapes the depictions of Afro/Latinx communities within media, advertising, and television.
In this forum, you are required to select one of the above readings. Provide a summary of the reading, then identify a specific example that further illustrates the author’s work. For example, if you select Reading 5.1. provide a visual representation of a toy that you believe reinforces race and/or ethnic stereotypes. Or, introduce the class a toy that challenges race and/or ethnic stereotypes. Remember, both reflect racial projects.
This means your initial post should include an audio and/or visual element to share with the class (e.g. clip of a television show, television commercial, images from a video game, etc.). Make sure you post a link of your selected multi-media element. Tell us why your example aligns with the selected author’s work. Keep in mind that it is important to relate your initial post to key terms and concepts. A well-developed post will offer a sound, critical assessment of the selected reading and multi-media element.
Initial Posts:
Each initial post should provide a substantive response to the forum question. A substantive response is based in sound critical thinking that offers a balanced, thought-provoking assessment of the forum topic. The initial post should be thorough yet concise. In order to support your views, integrate the course material, especially the text, and/or integrate outside scholarly work. Please note, the dictionary, and information from web-sites such as, Wikipedia are not scholarly sites. Initial posts should be at least 250 words. For more information on Structural Race Inequalities visit this:

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