This assignment is focused on the selected organisation, its industry and business environment. By week 2 you will be given a list of organisations (cases) to choose from. Please choose one case (featuring an organisation) for the purposes of this assignment.
Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task. Don't use plagiarized sources. Get Your Custom Essay on
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The Strategic Report should address the following: 1) Carry out external analysis (business environment and industry) to identify a set of Opportunities and Threats and assess industry attractiveness. (30%) 2) Analyse the resources and key competences of the organisation and identify core competences (key factors that may give the company its competitive advantage). (30%) 3) Choose one strategy that the company implemented recently and evaluate it using SAFe criteria. (30%) A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall professional presentation showing clear report style. Please note that the emphasis is on application (strategic models should be applied to the organisation)! Appropriately referenced data should be used in support of your arguments and discussion. The report should not exceed 3,000 words + 10%. Appendices are allowed outside this limit but NO MORE than 6 pages. |
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