Google’s Development of Alphabet, Inc.
Strategy Formulation and Implementation
In lieu of the current discussion questions at the end of the “Issue for Debate” on page 326 regarding Google and Alphabet, Inc. students will develop a strategic plan with recommendations for future implementation.
For this assignment, students will walk through the strategic management process.
The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.
Your strategic plan/recommendations should aim to innovate.
Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, social responsibility and sustainability.
Imagine you need to present your initial pitch for your Strategic Initiative Plan to Alphabet Inc. Develop a 3-4 page paper that outlines your strategic plan and recommendations.
In your presentation, address the following:
• Identify the type of Strategic Plan that you will be creating. Provide the vision, mission, and values of the organization.
• Complete a SWOT analysis and Porter’s Five Forces analysis. What is your competitive advantage? Moving forward what specific recommendations would you suggest for Alphabet, Inc. to implement? Is Alphabet trying to build an ambidextrous organization? Should it be doing so? If yes, what actions can it take to build an ambidextrous firm? How would you evaluate those actions?
• Provide 3-5 sources in your paper in addition to your textbook. Proper APA format is required for this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.
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