• The word-limit on this work is fixed in the template to test your ability to write concisely and to help you concentrate on content and forget style.
• The template and case study are both included on Blackboard in the Assessment 2 folder.
• The template has guidance notes that you should read.
• The case study is self-contained and there is NO expectation that you will do further research on Subway beyond the period of the case study.
• There is no expectation you should create a reference list – this is purely self-contained around the case-study.
• You can refer to concepts and ideas that we have used on the module – for example “What Subway has done here is an example of a differentiation strategy” but you do not need provide references.
• You cannot provide tables or create tables beyond what are in the Case-study – tables and figures should therefore be referred to as listed in the Case-study – for example – on page 4 of the case-study there is a table 1 – you can refer to it as “(see table 1 of case-study)”.
• See below for detailed breakdown of how the marks are awarded.
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