Topic: Stereotypes and Gender Differences in Advertising
Professor advice below:
“Contextualizing your examples can be understood as “setting them up”. You present your idea in a paragraph and then support your idea with a quote. In between those two moves, you contextualize your support – where does your quote come from? when? what publication? author? context (what was the author talking about in their piece)?
So instead of just dropping a quote into your paragraph, you write “Gladwell, who writes about consumer geography in reference to Paco Underhill’s work writes, “……” (Gladwell 49). Then you wrap up your paragraph with connections between your idea and your support.
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