Standard press release elements

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Standard press release elements: This assignment is intended to develop and test the skills of the students at writing a sports-themed press release in APA style.

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Description: Every student in the class will write a press release announcing a gift from Kent Bazemore, ODU alumni, to Old Dominion University. News happens quickly, so you have less time than normal to turn in this assignment. You will write the release in standard news release format so it, in theory, can be picked up and used by all newspapers nationwide.

Press Release Tactics: Your story should include standard press release elements.
A catchy lede
Some background and context about Kent and the gift. Look up Kent Bazemore’s bio – find a few interesting facts about Kent, from his time at ODU and his professional career. Incorporate that material in your release.
A “nut” graph (why we should care about this)
Include some or all of the material in the quotes provided below
Information about the check presentation in February (just assume we will have basketball, like normal, and make up any details you want about the game/date/etc.)
Be sure to listen to the accompanying lecture to prepare yourself for this assignment.
The story: Here is the background information – everything else is for you to look up

Former Old Dominion basketball standout Kent Bazemore has just committed the second largest donation in the history of the University, a whopping $200 million. Bazemore, now a guard for the LA Lakers, pledged the donation to his alma mater as a tribute to his parents Glynis and Kenneth, who pushed him to succeed in the classroom and on the court.

As a result, the donation will be split between ODU Athletics (supporting student-athlete endowments in every sport) and the Darden College of Education & Professional Studies (supporting academic scholarships for needy students). Bazemore will return to Old Dominion in February 2022 (during a men’s basketball game) for the official check presentation. This press release will announce the gift (past tense – he just pledged the gift) and the check presentation (future tense – will return to ODU to present the check).

A quote from Kent Bazemore: “I am truly blessed that the ODU Monarchs, and former coach Blaine Taylor, took a chance on a skinny kid from North Carolina. Old Dominion University is a big part of the person I have become.”

A quote from President Bryan O. Hemphill: “We are fortunate to have Kent Bazemore provide this generous gift to Old Dominion University. His transformation as a basketball player and growth as a human being are an inspiration to the entire Monarch family. This gift will make a real difference to so many.”

You should follow the structure of a standard press release
You should write in APA style

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