The sports league is NLF, and bring a team to Alabama.
-Research Reports
Each student is required to submit two separate written research reports. Each report
must be a minimum of 7 pages (including the Cover page, The Table of Contents, and
the Works Cited) with 5 pages of content; 12-point font.
Report #1: Marketing of Sports
Select a sports league and a city in which to introduce an expansion team from that
league.
– Background information: History and current state of the sports league
– What city would you choose to expand to and why? How do the demographics
and psychographic/lifestyle factors match the league’s current fan base?
▪ Use secondary data sources to describe the population of the market,
including the demographic breakdown (e.g. Census.gov), as well as the
psychographics of the market (e.g. Claritas PRIZM or VALS).
– Describe the climate of the location and the type of stadium needed.
– Describe your options and the rationale behind your final choice for the location
of the stadium.
– Describe the proposed financing of your stadium (public/private). Will taxes be
raised to finance it? Will jobs be created? How else will your stadium be used?
– Describe the local media- newspapers, TV stations, radio stations. How and
where would you advertise the team?
– Describe the other competing and/or complementary attractions, such as
amusement parks, entertainment options, and other professional and/or amateur
sports teams.
– Describe issues related to the safety and security of each sports event. Do crime
factors require you to implement any specific security measures?
– List and describe the major local corporations that will be likely to provide
sponsorship dollars.
– End with a summary and conclusion.
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