The sports league is NLF, and bring a team to Alabama. -Research Reports Each student is required to submit two separate written research reports. Each report must be a minimum of 7 pages (including the Cover page, The Table of Contents, and the Works Cited) with 5 pages of content; 12-point font. Report #1: Marketing of Sports Select a sports league and a city in which to introduce an expansion team from that league. – Background information: History and current state of the sports league – What city would you choose to expand to and why? How do the demographics and psychographic/lifestyle factors match the league’s current fan base? ▪ Use secondary data sources to describe the population of the market, including the demographic breakdown (e.g. Census.gov), as well as the psychographics of the market (e.g. Claritas PRIZM or VALS). – Describe the climate of the location and the type of stadium needed. – Describe your options and the rationale behind your final choice for the location of the stadium. – Describe the proposed financing of your stadium (public/private). Will taxes be raised to finance it? Will jobs be created? How else will your stadium be used? – Describe the local media- newspapers, TV stations, radio stations. How and where would you advertise the team? – Describe the other competing and/or complementary attractions, such as amusement parks, entertainment options, and other professional and/or amateur sports teams. – Describe issues related to the safety and security of each sports event. Do crime factors require you to implement any specific security measures? – List and describe the major local corporations that will be likely to provide sponsorship dollars. – End with a summary and conclusion.
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