Your second and final project extends from the youth sports/physical activity program that you developed for Project #1. Now that you have established a unique program, organizational vision, mission, values, SWOT analysis, SMART goals, management plan and a clear program description, Project #2 challenges you to develop a plan to generate funding and formalize a strategic partnership for an aspect of your program.
Choose an actual organization that you believe could help you strategically achieve one or more of your program goals. This organization could be a professional, semi-pro or local sports team or any type of business that could provide sponsorship or funding opportunities (e.g., supermarket chain, financial institution, sports store, etc.)
Develop a strategy and ‘pitch’ them to support the program that you’ve created. It could be to support one aspect of the program (e.g., a special event like a tournament) a logistical need (e.g., transportation or facility rental) or to be an overall program sponsor. Determine how much funding you need and ask them to sponsor/fund the program.
The specifics that must be outlined in this project include:
– The team/company you are selecting
– Why you are selecting them and the “tie-in” to your program
– How this relates to your SWOT analysis (e.g., what opportunity will this support)
– The amount you are requesting and what the funding will be used for, along with the time frame for implementing these funds
– Include at least three marketing and communications tactics that you propose to implement that will complement this strategic partnership (e.g., a press release, newsletter to participant’s parents, branding on t-shirts or uniforms, social media posts, etc.). Describe why these strategies would be beneficial for the company, in addition to your program
– A sample one-page letter to the team/company requesting the sponsorship/funding and why this would be a win-win partnership. Here is a link to guidance on business letter format:
https://owl.english.purdue.edu/owl/resource/653/01/
– Minimum of three pages and maximum of five pages total for this project (including the one-page request letter). Submit your work in a Microsoft Word Document with 1” margins, double spaced, 12pt Arial font
Sponsorship example: The New York Jets provided $50K to support the creation of Flag Football programs in the NYC Department of Education’s C.H.A.M.P.S. Program. The Jets gained a fair amount of exposure with their logo included on all of the Participant T-shirts and the partnership was highlighted in a press release along with a special press event at one of the participating middle schools. A few Jets players came to the school for a formal check presentation and participated in a special skills and drills clinic with C.H.A.M.P.S. participants.
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