Oral Presentation Rubric: Analyzing Advertisements
STEP 1: Choose 1 Advertisement
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You can use a mix of commercials, magazine ads or billboards.
STEP 2: Plan Your Presentation
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Walk the teacher through the advertisement by answering and explaining the below
questions. Refer to the deconstructing advertisements handout for further guidance
and support in your analysis.
Describe the commercial:
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What product or service is the commercial trying to sell?
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What type of advertisement is it: brand, generic, or advocacy?
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Where was the commercial set? Describe the setting(s).
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Who was in the commercial? Describe the people in the commercial.
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What objects were in the commercial? Describe the objects.
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What happened in the commercial? Provide as much detail as you can.
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What facts are presented?
Analyze the purpose of the commercial:
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Who is the target audience of the commercial? Explain how you know.
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What is the message of the TV commercial? In other words, what do the commercial’s
creators want the target audience to believe about the product?
Analyze the techniques the commercial’s creators used:
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What techniques do the commercial creators’ use to convince us of their message.
Explain how they help support the message.
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Logos, pathos, or ethos: select one and explain why.
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How do the languages and images used in the selected advertisements create this
emotional response and persuade viewers to buy or do something?
Other:
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Why did you select this advertisement?
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As a teenager, how does this advertisement appeal to you in comparison to how an
adult may react to it?
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