|Southwest Airlines TOWS Matrix Strategy Creation Exercise
Try to post your initial reply to the discussion by Thursday morning, and DO NOT forget to reply at least twice to your fellow students. Remember, more credit is given to more thoughtful/insightful replies.
Please read the posted articles on the TOWS Matrix and Executive Summary, and the Southwest Airlines TOWS Exercise. The Southwest Air exercise is an actual TOWS Matrix, EFE and IFE that was handed in by one of your fellow students about four or so years ago.
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Basically what I am asking for is that you create and present a strategy for Southwest that makes sense for the firm given the information on the document.
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