Sociology of Shopping
Instructions for the Assignment (20%):
You are to write a narrative essay in which you discuss two contexts of consumerism or consumption in relation to your own identity. In other words, you will examine yourself – who you are, how this self-identity came to be influenced through specific shopping or consumption practices, how these consumption or consumerist contexts are important to the performance of your identity. While you can adopt a first person narration, the point of this assignment is not to produce simply a confessional narrative; rather, you are to adopt a critical and reflexive point of view as you study yourself and your shopping/consumption practices. Your identity and experiences need to be explored in relation to some of the social, political, economic, and cultural aspects of consumer culture that we address in the course, and that are relevant to your life. You might want explore how your consumption practices have changed as a result of changes to your life/priorities because of COVID19.
Some potential shopping/consumption contexts that might be relevant to you are:
· online culture/digital media (do you engage with social media, are you a gamer, how much do you rely on the internet, etc),
· interests, practices or hobbies (shopping, gym culture, bar culture, galleries, camping, recreational sports, concerts, clubbing etc),
· items or products (things you own, things you collect, brands you are loyal to or seek out, things you make etc)
Your analysis needs to incorporate course concepts and ideas. You will need to use the textbook, plus three additional academic sources from peer-reviewed journals. Essays should be 5-6 pages in length (12 point font, double spaced), excluding cover page and bibliography. The assignment is due in Week 12. Rubric is posted on SLATE in the Assignments folder.
Instructions for Essay Proposal (5%):
Your proposal is due in Week 7 and should include:
· a short description of the two consumerism/consumption contexts (6 points)
· a tentative listing of course concepts and ideas you will be applying (6 points)
· a tentative listing (with full bibliographic information) of the three additional sources (3 points). For more information on Sociology of Shopping see this: https://en.wikipedia.org/wiki/Conspicuous_consumption
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