Your task: Visit Toy’s R US or Mattel (Walmart, Target etc. will suffice). Go inside, observe and take inventory of what you see in terms of gender and toys. Compare the “boys” section with the “girls” section.
Questions to consider in your report: What types of toys are in each section (active, cognitive, violent, domestic, etc.)? What qualities or characteristics do the toys model for children? What impact might these toys have on boys and girls at a young age? What type of jobs/roles are the toys preparing children for when they become adults? What do the boys’ toys tell us about violence and masculinity? What do the girls’ toys tell us about femininity as it relates to beauty, fashion, sexuality, and consumption? Do any other demographics such as race, ethnicity, age, class, ability factor in to toy advertising and socialization? Compare what you find for boys’ vs. girls’ toys.
– you can use Walmart or target online store to compare toys sections
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