Each student will develop a written social media strategy proposal for their organization. The purpose of this assignment is to develop a social media strategy to help your organization become a social one, which you’ve been taking steps towards throughout the course.
Previous course assignments and many course discussions were designed as building blocks to prepare you for this final proposal, and will be incorporated here. Please be sure to review all feedback from previous assignments and relevant discussions, and implement any changes or updates here. It’s also not uncommon for ideas to evolve throughout the course, so feel free to adjust or add to your work from these assignments outside of any feedback from me.
Think of yourself as a social media consultant, or an existing employee, tasked with providing a written social media strategy to your organization’s management. For the sake of the course, imagine I’m the manager who has to sign off.
Background brief about your organization (from SWOT analysis). Who are they, and what do they do?
o Include your organization’s mission (Please use and cite official mission statement if one exists, if not generate one on your own and note that you did so).
Why will being a social organization benefit this organization?
Current Six-F organizational attitude – folly, fearful, flippant, formulating, forging, or fusing. Be sure to include supporting specifics about the organization, and connection to course material.
What is the organization currently doing well with social media?
How can the organization improve on with social media?
Organizational objectives and targets (from SWOT analysis).
o Social media objectives and targets to support these.
o KPIs for each social objective/target.
Describe the target audience(s) for your proposed social media strategy and why they are ideal (think how they tie back to your organization’s mission and objectives).
Recommendation and analysis of which social media channels to use. List each channel you will use, and then discuss:
o Why you chose that channel.
o 2 Specific uses for each that directly support an objective (expand on assignment 2 and/or apply feedback). With a brief explanation of why/how. This can be a mix of channel features and content ideas.
Considerations necessary to develop, implement, and maintain your strategy. Specifically:
o Identify 4 key resource requirements to implement your strategy (specific people/departments, budget needs, content, etc.) and briefly explain why each is important to your strategy.
o A brief paragraph on how you will plan for resistance to change and obtaining buy in from those who may in the organization.
o Briefly explain who (person, team, etc.) will be responsible for the implementation and management of your strategy, and why.
o Proposed Timeline for implementation.
o Include your social metrics table from assignment 3, with any relevant
• Organizational social media policies outline.
o This should contain at least 8 policy points, with a brief explanation of why each matters.
Conclusion – A “wow” paragraph(s) that ties together your points, recaps how and why being a social organization will be beneficial, and how your specific plan will lead to success. For more information on Social Media Strategy Proposal see this: https://www.encyclopedia.com/food/news-wires-white-papers-and-books/marketing-strategies
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