Masters degree dissertation proposal. 3000 words.
Research question: How effective is social media marketing in the luxury beauty industry?
This dissertation proposal aims to show evolution of marketing with social media, differences of consumer decision before and after social media, strategies comparisons, between luxury beauty brands like: Estée Lauder, Dior, Guerlain.
Consider what theories you will consider in the Literature Review, which underpin your dissertation ( need to use 3-5 theories at least)
Identify the case studies to which you will apply theory
Explain what secondary research you intend doing into those case studies
Describe a methodology that covers your research philosophy and justifies your choices of techniques for primary research
Specify how you intend to use the results of your research to critically analyse the application of theory to the case studies, and how practice allows you to challenge theory
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