You will be required to select at least three social media platforms (or any others that you clear with me) and develop a social media marketing plan. This plan is one component of a company’s overall marketing/communication plan. A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise your goals for where you want them to be in the near future and all the tools (SM platforms) you want to use to get there. This project will be due at the end of Week 8. You will receive more information about this paper under the Assignments Tab. This will account for 20% of your overall grade. Please see the Week 2 Module for exact instructions and breakdown for this assignment.
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