| Rhetorical Analysis This essay must analyze a work (video, scholarly article, podcast, advertisement, art, etc.) and support the author’s understanding of the rhetorical situation. This essay must include: *A rhetorical reading of the work. Identify the rhetorical situation of the text you are analyzing. Specifically, you should identify the topic, purpose, audience, and author and then provide evidence to justify your claim about the work. The evidence needs to come from within the text. For example, “The author establishes the audience when he provides the statistic that 80% of people want to recycle more.” You should answer the question, “How does the author demonstrate the topic, purpose, audience, and claims?” *A strategy analysis. Identify the rhetorical strategies that support the wants and needs of the different elements of the rhetorical situation. Specifically, you should identify appeals to ethos, pathos, logos (chapter 8); types of evidence (chapter 8); argument and presentational patterns (chapter 10); and word choice, style, and tone. You should answer the questions, “How does the author appeal to ethos, pathos, and logos?” “What types of evidence and arrangement patterns does the author employ?” and “What word choice, style, and tone does the author use to convey their ideas?” This essay must be at least three full pages and in MLA or APA format with a work cited page.
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