Rhetorical Analysis of Science Blogs

ENG107 Major Writing Assignment #1- Rhetorical Analysis of Science Blogs
Length: 4 – 5 pages double-spaced
Points: 20
Resources: Writing Science in the Twenty-first Century & class notes. Grading Rubric in syllabus.
Technical: MLA or APA Style conventions – complete with Works Cited (MLA) or References (APA)
Content: Purpose – Using the 6 Categories of Rhetorical Analysis and Planning from Ch. 1 “Writing to Reach Readers,” and the 8 Rhetorical Features of science journalism in Ch. 9 “Science Blogs – New Readers, New Voices, New Tools” as your guide, you will choose 2 STEM blogs and write an analysis. Your audience is our Writer’s Community. Reading the text thoroughly and taking good notes during class discussions will assist you a great deal in planning and writing this paper. Use this assignment guideline as a worksheet. You will NOT turn the worksheet in.

For your reference below, define the 6 Categories of Rhetorical Analysis & Planning from our textbook.
• Purposes
• Intended Readers
• Order of Information
• Types of Evidence
• Style & Tone
• Graphic Presentation – and the Changing Definition of Writing
Add the definitions for the 8 Rhetorical Features of Science Journalism below. Note: 3 of the 8 – Purpose, Intended Readers, Style and Tone are already defined above.
• Ethos/Credibility
• Voice
• Argumentation, including evidence
• Organization & Navigation
• Use of Visual & Aural Media
For this Rhetorical Analysis you will:
• Search the internet for 2 STEM blogs. Choose 1 Stand-alone and 1 Sponsored by a publication or organization to focus on in your analysis.
• Begin with a brief introductory paragraph explaining what your analysis is about and your “plan” or purpose for your reader. Your audience is our community of writers. Explain your criteria for choosing the particular blogs in your analysis: Why did you choose these particular blogs? How did you establish your parameters?
• Organize your body paragraphs with clear subheadings/sections for each blog and the rhetorical terms you apply in bold font. Give a brief definition of each term you use. Cite our class text. Use P.E.A.L. to Identify and discuss – Analyze – in your writing where you see evidence of any/all of the 6 Categories of Rhetorical Analysis & Planning and 8 Rhetorical Features of Science Journalism. You may not see evidence of each and every rhetorical aspect – but be clear in your analysis which ones you do see and match your choice with direct quotes from the blog.
• Remember to focus on the rhetorical moves of the blog writer rather than on the subject matter. Do they have an audience in mind? Comment on the effectiveness of (or lack of) strategies in the blogs and on whether the writer understands the reader’s needs. Add a sentence or two at the end of each analysis section where you see each blog could be refined based on the rhetorical structures we’ve studied.
• Conclude your entire Rhetorical Analysis with a summary of what your analysis accomplished and why this close and critical examination is important – or not.
• Finally, include a Works Cited or References page (never included in page count). Include entries for your 2 analyzed blogs and our class textbook. For more information on Rhetorical Analysis of Science Blogs see this: https://en.wikipedia.org/wiki/Rhetoric_of_science

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