Retail merchandising planning and buying

1. Simply speaking, increasing stock turnover is an important goal for a retail manager.
What are the consequences of turnover that’s too low? Too high?
2. A buyer at a sporting goods store in Denver receives a shipment of 400 ski parkas on
October 1 and expects to sell out by 31. On November 1, the buyer still has 350 parkas
left. What issues should the buyer consider in evaluating the selling season’s progress?
3. Does your favorite clothing store have a store-brand strategy? If yes, how does it build
store loyalty? If no, how could a store brand create loyalty?
4. What types of retailers often use a high/low pricing strategy? What types of retailers
generally use an everyday low-pricing strategy? How would customers likely react if a
retailer switched its pricing strategy from one to the other? Explain your response.
Paper Guidelines

• Format: 11 or 12 point font-size, single spaced (1.5 page minimum)
• At the top of your response please include your NAME !!
• Please number your responses based on the question numbers above.
• Your response should be written in an essay format with complete sentences per each question.
• APA citation format