Annotated Bibliography Diversity is one of the core growth principles of entrepreneurship with the return on investment (ROI) -based diversity concept following a simple proposition -The more audiences you market your services or products to, the more opportunities you can create in terms of revenue generation. Therefore, the more diverse potential customers you have in your pipeline, the more chances you can increase your revenue (Bursell, Jansson, 2018). ROI-Based diversity recognizes the globalization of the business world and the need to market multiple demographics to even the smallest enterprises. In a fast-changing world, one size fits all do not cut it and so different demographics respond to different cultural nuances. Diversity in the workplace elevates companies because it offers many different perspectives during decision-making broaden the reach of the company in the marketplace, and allows equal opportunities for everyone to advance (Bursell, Jansson, 2018). However, diversity cannot be effectively implemented without a passionate management approach and cooperation to tackle the challenges and obstacles that may arise along the way. Brand and culture are intimately linked like in any transformation effort. The products and services that you are putting into the world reflect your values and biases. This includes the company’s workforce image and the management layout (Fine & Sojo, 2019). In the journey to build a more inclusive organization, it is important to consider the relationship between what is going on inside and outside of the business. What does your mark say about who you are as a culture? In what ways does your base of employees match your base of customers in terms of culture and inclusivity? References Bursell, M., Jansson, F.(2018). Diversity preferences among employees and ethnoracial workplace segregation. Social Science Research, 74, 62-76. doi:10.1016/j.ssresearch.2018.03.009 Fine, C., & Sojo, V. (2019). Women’s value: Beyond the business case for diversity and inclusion. The Lancet, 393, 515-516. doi:10.1016/S0140-6736(19)30165-5 Please write response to this annotated bibliography, the questions are I thought I’d post a reminder about how to respond to others-You are doing well with this. Make a suggestion or share an insight. Ask a probing or clarifying question. Share an insight or thought. Offer and support an opinion, providing evidence to support your claim. Validate a posting with scholarly sources. Expand on your colleague’s posting.
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