Use the YU online library to perform a literature review. Follow these steps:
Step 1: Read
Review Unit 7 Readings and Tasks
Read the article and web resources on how to perform a literature review.
Step 2: Research
Identify a Canadian Company faced with having to communicate a catastrophic event in the past 5 years. (Try googling Canadian companies’ catastrophic events)
Research the communications strategy that your selected company used to inform the public about the event.
Conduct additional research in the YU library to find academic articles that present theories that would explain the communication strategy used by the company you identified.
Review at least five academic or peer reviewed sources.
Step 3: Write the Literature Review
Summarize the communication strategy used by the organization to communicate the catastrophic event (maximum of 150 words).
Summarize the generic communications strategies researched in #3 above.
Prepare and submit a literature review (750 words), which incorporates the summary of the communication strategy and information about generic communications strategies, to the assignment forum on the assignment due date.
Review the submission details.
Submission Details
Your overall submission should include:
Title page (include title, name, date, course code/title, instructor name)
The main body of the essay (introduction, body, and conclusion) should be a maximum of 3 pages (750 words, double spaced, 12-point font).
Introduction (explain what is comprised within document – should include a clear purpose/thesis statement)
Body (for each article reviewed, 3-4 relevant points related to topic, supported in one paragraph supported by at least one reference).
Conclusion (summarize the articles main points and how they relate to your proposed paper’s thesis statement or main arguments, confirms what was said in body)
References Page (full references for all work cited in body)
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