Read the attached file on Color Kinetics and add the following by researching about the company.
• Review and suggestions for future
– Has the strategic initiation process been properly conducted? § Suggestions to correct or improve the process
– Has this initiative provided sufficient strategic values to the company?
§ Suggestions for further actions for successful diffusion and value creation
– How can the company sustain the strategic values of this initiative?
§ Suggestions for future enhancement of the ODI, especially considering the
emerging digital technology trends
Minimum of 3 pages needed.
Some pointers on what could be improved are :
• Strategic initiative has been properly conducted, process can be improved by integrating front end (Sales and Marketing department) IS software using Salesforce to register projects into SAPPS for a seamless transition once projects are sold.
• This has provided sufficient strategic value in allowing them to become more flexible and keep high runners in stock which alleviates pressures on all adjacent departments. Suggestion for more successful value creation: begin to move away from third party outsourced manufacturers to Signify owned and operated manufacturers and all the extra control over owned factories creates vs outsourced contracted work.
• Sustain this initiative by expanding the IS into product management dashboard for various segment visibility, creating R&D component repository to streamline development parts and reduce componentry purchases. Etc. This is already a cloud based technology but supply chain still keeps manual data on Signify network hard drives, finding a way to migrate all of this to the cloud will allow for less overhead.
Use the above pointers to research .
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