Read the chapter and then answer the questions write in easy words to understand.
Please submit your reading reflection for this week’s chapter prior to our course start time. Your submission should include the Reflection Questions and Discussion Questions .
Reflection Questions:
What are the main points of this reading (focus on concepts, ideas, and examples)?
What information was new to you, and did it change the way you think about or perceive marketing?
Describe at least one connection between the reading and your own experiences.
Describe at least one connection between the reading and current events (i.e. local, national, international events or news).
Discussion Question
1. What does it mean when we say that advertising is intended to persuade?
2. What is the concept of integrated marketing communications (IMC)?
3. Explain the differences between regional advertising, local advertising, and cooperative advertising.
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