Public Relations

PART 1: Public Relations Agency
Go through Lecture 9 on “Public Relations” before answering the following questions so that you have a really good understanding of public relations and the public relations industry.

You work for a Public Relations agency. Your agency is in charge of the crisis management for one of the following companies/people/organizations:

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Houston Astros (this Major League Baseball teams cheating scandal):

Felicity Huffman (her acting career after the college admissions scandal):

Zoom (“Zoombombing”…hijacked video calls–posting hate speech and offensive images):

Explain in detail how you are going to improve the company/person/organization’s image after its recent crisis? If there have already been steps taken to improve its image, you can build on those steps or come up with new ideas.

(300 word minimum for PART 1)
place your word count in parenthesis at the end of each response

newspaper story titled Remembering Nayirah
PART 2: Public Relations: “Selling Wars”
The United States Government’s public relations department was very successful in shaping public opinion during the 1991 Gulf War. Watch the video clip at the link below titled “Toxic Sludge Is Good For You.” This segment is on “Selling Wars”…specifically the 1991 Gulf War.

What was the role of Nayirah and Public Relations in escalating the Gulf War?
Please discuss specific examples from the video clip so that I know you watched it.

I would love it if you would watch the entire documentary, but that is not required. If you are going into the field of Public Relations I would recommend it.

Watch “Selling Wars” video here: (from 23:00-29:40 min.)

Transcript for blind/low vision students and deaf/hard-of-hearing students (read pages 11 & 12): toxic-sludge_transcript.pdf or

(200 word minimum for PART 2)

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