I decided to end our formal weekly assignments on a very positive note. And what better topic than our last formal subject: Public Relations.
Thinking of the subject of Public Relations we think of things positive. On the other hand, businesses can really suffer badly if they commit an error in judgement that results in an image that is not really indicative of what the company has been known for.
Let’s do the positive! 🙂 For your last official weekly assignment, I would like you to name and describe a company which has achieved the ultimate, an image it maintains consistently. Following are your instructions:
Write a paper describing a company which has an outstanding image.
First, describe the business itself.
Write a paragraph illustrating that the company has done to achieve their image, including the attitude of the owners/managers. Perhaps list and describe some of its public relations and other activities and personalities.
Paper should be one to two pages.
Double-space between lines.
Refer to notes supplied on public relations and any information obtained on the company itself.
Assignment is worth 100 points as follows:
Company is described appropriately – 20
Description of why company enjoys a successful image, including activities in which it is involved – 25
Analysis of company officials’ and how they understand why a positive image is important – 20
Writing requirements are followed – 20
Assignment submitted by deadline – 15
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