|Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. Its products include food, energy drink, ice cream and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.
– Unilever changes the distribution channel to target customers and ensure direct access
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Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.
-Unilever also changes the distribution channels based on the efficiencies of the modern technology
-Desired final price on the various household products also impact’s on the companies distribution channels
The examples of how International Company (Unilever) changes marketing messages;
-The calls made of Unilever are developed based on the culture of the Country
-Unilever different promotional mix based on the target country.
Examples of how international company (such as Unilever) changes distribution channel: Unilever changes the distribution channel to target customers and ensure direct access-Unilever offers various consumer and household goods. The company have a more flexible distribution channel that ensures direct access to the customers through the various supermarkets, malls and other retail outlets globally.
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