Task: Select and arrange typographic and graphic (no photographic or illustrative) visual elements to express opposite, yet parallel, meanings, both visually as well as verbally, for two antonyms. All steps are highly unique to your specific project, therefore problem-solving and critical thinking skills are necessary.
Please view LinkedIn Learning: “Graphic Design Foundations: Typography” with Ina Saltz (https://www.linkedin.com/learning/graphic-design-foundations-typography/welcome?u=42567804) and “Learning Graphic Design: Set Perfect Text” (https://www.linkedin.com/learning/learning-graphic-design-set-perfect-text/welcome?u=42567804) with John McWade before starting this assignment.
List eight pairs of antonyms (word opposites), like “hot” and “cold,” “tall” and “short,” or “up” and “down,” in a word processing document. Be creative in your choice of antonyms; list unexpected ones for a more impactful portfolio project.
Select the three strongest antonym pairs to develop.
Make a new document in any software program that enables you to work with type (Adobe Photoshop, Microsoft Word, Microsoft PowerPoint, etc.).
Arrange each antonym pair on three separate pages.
Transform, arrange and/or distort the words to express their meanings visually. Use opposite (but parallel) visual language to express the meaning of both words.
Whatever you do to one word to express its meaning visually (changes in scale, color, position, etc.), you must apply the opposite visual treatment to its antonym to express opposite meaning, without introducing treatments not applied to the first word—this is known as parallelism.
Remember, photographs and illustrations are not allowed, but please use type, backgrounds, colors, gradients and effects (like drop shadows).
You may space, scale, rotate, shear, cut and reposition the typographic elements. This step is highly unique to your specific project, therefore problem-solving and critical thinking skills are necessary.
I’ve created two videos to help you understand this assignment. Please pick more challenging antonyms than the ones I’m demonstrating. This video demonstrates COMPRESS/EXPAND and INCREASE/DECREASE in Microsoft Word and Microsoft PowerPoint:
http://screencast-o-matic.com/watch/c2nVcknQkG (Links to an external site.)
This video demonstrates TALL/SHORT, HOT/COLD and BIG/LITTLE in Adobe Illustrator, but the point is I’m demonstrating my thought processes for all the combinations:
http://screencast-o-matic.com/watch/c2VUbZnQnV (Links to an external site.)
Save your files, and export .JPGs or .PDFs. My computer might not have the same fonts as the ones installed on your computer, therefore if you send me a native Microsoft file, I might not see the same image as you’re seeing. Post your first-draft solutions of the LIST of 8 antonyms AND the DESIGN of the 3 selected pairs in the Module 3 Discussion Forum (REQUIRED!) for reciprocal, constructive feedback from classmates and instructor.
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