Professional Project Proposal – no more than two pages. (Factual not opinionated)
My topic of choice: 2 celebrities who endorse the same product- analyze the types of images used to promote these products, and through primary research determine if audiences have a positive or negative reaction towards them. An idea was choosing Neil Patrick Harris and Michael Buble who endorse Bubly water. (If you have other celebrities in mind who endorse the same product, feel free to share.)
Proposal Includes:
Introduction: Description of topic no more than 4-5 sentences.
Background: historical or research that gives enough background to the reader on the topic. No more than 2 paragraphs.
Problem: a specific communication challenge to be studied or solved. No more than 3 sentences.
Campaign objectives: What answers are you trying to find with this project? What do you aim to accomplish with the research? Include research questions.
Proposed Research Methods: Specific methods that will be used to conduct primary research. How will it be organized and distributed. Information on sample should be included. Who will participate and how will you get them to participate? Do not mention secondary research.
Anticipated Application of Results: What are you expecting to gain from the research and the study? How will you use these findings?
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