Read the research problem statement below then write extend it into a 3-page report. The report needs to have a problem statement, background, and literature review(2 relevant research papers or technical reports). Cite it in APA style.
The dataset is from a direct marketing campaign of a banking institution. The dataset can be downloaded from Kaggle. The marketing campaigns were based on phone calls. Usually, the same client should be contacted several times to access if the bank product would be (‘yes’) or (‘no’) subscribed. Our problem is about bank term deposit and our goal is to predict if the client will subscribe a term deposit based on several behaviors of historical clients.
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