Premium Jack Marketing

Assessment #2 – International Marketing Research Report 1
AMB336 International Marketing
Assessment # 2 – Research Report
SUMMER, 2019/20
Due date: Friday 24 January 2020 (Week 9) via Turnitin 11.59pm
Weighting: 50%
Individual or group: Individual
Word limit: 1,800 Words
Format: Written report using size 12 Arial or Times New Roman font
with 1.5 line spacing. Consistent Referencing style
A table can be used for assignment 1 and 2 but should be
kept to 1x ½ page max (not counted in word count). 10%
over is ok.
Title Assignment 2 International Marketing Research Report
Purpose: To assess students’ ability to evaluate Internet technologies
impact on international marketing practice, identify critical
digital marketing concepts, develop and formulate
international marketing recommendations based on this
research investigation.
Description: Organsational context and target countries are provided
below. Students are required to provide analysis related to the opportunities and
challenges of contemporary digital marketing within international marketing settings,
the international consumer context within the target market and the type of product
should be central drivers of these learnings. Students address these opportunities and
challenges through the lens of country, company, customer context to better develop a
realistic and justified recommendation.

  1. Read the research questions below.
  2. Provide an understanding of the opportunities and challenges pertinent to the
    brand/organisation/international customer.
  3. Provide insights on digital marketing related to the context brand/organisation.
  4. Provide a realistic and justified digital international marketing recommendation.
  • Remember to support your findings, arguments and recommendation with academic, peer
    reviewed sources.
    Assessment #2 – International Marketing Research Report 2
    Assignment Two: AMB336 International Marketing
    Students are to present an international marketing research report for architect service
    Exports into China for the firm “Australian Architects Limited” (NOTE: This organisation
    is fictitious). You are the International marketing manager and must evaluate the country
    market settings and assess the potential viability of international growth into China using
    a digital marketing platform. Be aware of the changing environment and the impact on
    marketing activities in the international market such as “the client experience”. Students
    are to draw upon the literature to highlight key areas where change is altering the
    international marketing activities and performance of the firm. Further, the impact of the
    Internet on international marketing performance indicators such as sales from
    international customers has become clearer in recent years and should also be a focus
    (Mathews, Healy and Wickramasekera, 2012; Mathews, Bianchi, Perks, Healy and
    Wickramasekera, 2016). For example, new Internet based technologies such as virtual
    reality, augmented reality and other platforms should be evaluated as tools for the
    The criteria reference assessment (CRA / grading form) is available through Blackboard.
    Scenario: A well-established Australian company “Australian Architects Limited”
    recently received some tender opportunities from international clients from China. The
    company is a medium to large sized company employing 200 staff. You, the international
    marketing manager believes that China may be a potential market for the firm. Further,
    the CEO believes the Internet may also enhance the firm’s ability to generate profits now
    and in the future, but is unsure how. Can you help analyse and evaluate the potential for
    this country market? Further, can you also assess how the Internet might assist the firm
    in their international marketing activities of their product into China?
    Research Question: Who would your customer be in China (e.g., businesses and or
    government)? How might these environmental elements influence the marketing
    activities and performance of the firm in China? What strategy might be most
    appropriate? How has the Internet influenced international client behaviour and/or
    business culture in China? Choose a particular geographic area of China and justify this
    choice. Further, assess how virtual reality or augmented reality will assist the firm in their
    international marketing activities of their product?
    Student Note: Context means:
  1. The Organisation and product.
    Assessment #2 – International Marketing Research Report 3
  2. Market – country.
  3. Internet marketing activity.
    Assignment Two structure: Please follow the structure
  4. Executive summary
    Summary of the main findings:
    What are the main findings in the investigation?
     (Do this last) (200 words approximately)
  5. Analysis:
    What are the main opportunities and challenges for the firm in country chose and in
    relation to this technology approach?
     A few core ideas (2-3) in each section with the support of research (journals and
    other industry data) (800 words approx.)
     Make sure you are drawing ideas from the literature so as to get some depth,
    giving both sides of an argument and also use industry data to justify.
  6. Evaluation and recommendations
    What are the main ideas recommended that have the most influence on the international
    marketing for this firm/product/customer in this market (chosen market)?
     What is your recommendation: what international marketing strategy and digital
    marketing activities might work best and why? (800 words approx.)
     For example: Give clear tangible recommendations in relation to; customer
    insight, customer demand, consumer behaviour, product/service modification,
    branding and labelling, distribution, positioning of the brand, price and or
     You can choose to discuss what you like. Obviously you cannot discuss
    everything, so make decisions related to the international marketing activities that
    you think are the most critical within this context you have been given.
    Note: Lectures, tutorial activities, readings as well as your own diligence will help you complete the
    assessment. Therefore, please attend all related tutorials and lectures when possible. All information
    related to assessment is on the BB site, lectures are recorded (but are not a replacement), and tutorial
    material will be available after the tutorial (but is not a replacement for the activity as reproducing activity
    and engagement is not achievable). Active participation is the best way to do well in the unit.

Don't use plagiarized sources. Get Your Custom Essay on
Premium Jack Marketing
Just from $13/Page
Order Essay
Grab 16% Discount On This Paper
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

ACME Homework provides the best top-grade academic writing services in compliance with our customers’ instructions. Have your paper written by a certified professional online college homework help writer to produce only high-quality essays with zero plagiarism.

Professional Academic Writers

You can now choose from a pool of online college homework help writers. Choose your writer and have them write the best content for you. ACME Homework has, over the years, secured a team of the most reliable, experienced, and qualified writers. You can, therefore, trust that your assignment is in good hands.

Affordable Prices

We know that students have very limited budgets. And for that, we always strive to provide only the best, most affordable online college homework help services to our customers. Our goal is to provide top-quality assignment help services to all customers at the lowest, most affordable prices.

On-Time delivery

At, we pay strict attention to deadlines. We recommend you to check out clients’ reviews for assurance that we will complete your assignments within the set deadlines. You can, therefore, trust that your paper will be done within and before the set deadline. Until now, we have not missed a single deadline.

100% Originality

Our homework helper experts write only 100% original and plagiarism-free content for all of our clients. We also have a Quality Assurance Department team that goes through all work submitted by our writers multiple times. You can, therefore, rest assured that any signs of plagiarized or unoriginal content will be rejected before it reaches your portal.

Customer Support 24/7 expert writers are always available 24/7 for customers who need assistance with using our website. You don’t have to check your watch the next time you want to have your assignment written. Our customer support is always available round the clock and ready to listen to your queries. Feel free to contact us via the Chat window or support email:

Try it now!

Grab 16% Discount On This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

For years now, has stood as a leader in providing its customers with the best online college homework help service in the industry. And all you have to do is provide us with the details of your order. Leave everything else to us. We’ve always got you covered.


Essay Writing Services

Since we launched, deserved the best online “college homework help status” thanks to our essay ordering, writing, and delivery process. We deliver nothing but excellence in our results. Our essay writing services include impeccable grammar, zero-plagiarism, proper structure, and conformance to guidelines.


Admission and Business Papers

Our top-quality online college homework help services guarantee that you will be accepted into your desired university. You just need to fill out your admission and business papers, and our team of online homework help workers will handle the rest. We will help you achieve and secure the best positions in your admissions forms.


Editing and Proofreading

At, we have a skilled writing and editing team that’s dedicated to creating, editing, and restructuring for all types of papers. Our online college homework help editing and proofreading team will check, paraphrase, and correct any grammar mistakes on your paper before submitting the final document to you.


Technical Papers

At, we pride ourselves in having writers in almost all fields, even the most technical ones. You never have to worry about your paper being too technical for our certified online college homework help writers to handle. ACME Homework’s team of writers can handle even the most complex writers. We will match your paper to the most competent writer that we believe will handle your paper the best way possible.

                                                                                     Place Order