Research paper on Peloton’s business strategy
1. Business-level strategy diagnosis
– Diagnosis which type of strategy Peloton is pursuing. This section should be descriptive in nature. Dont get prescriptive.
– If its a cost strategy, what cost drivers is Peloton leveraging and which resources and capabilities are they leveraging them with?
+ “Experience Curve” Cost reduce: Economies of scale, economies of learning, process innovation/ design, Product design
+ “Other” factors influencing cost: input costs, capacity utilization, residual efficiency.
– If a differentiation strategy, what are the tangible and intangible aspects of uniqueness of Peloton’s offering? What resources and capabilities is the company using to leverage these aspects of uniqueness?
+ Material aspects of offering
+ Perceptual Aspects of offering: Company portrayal and customer perceptions
2. Resources and Capabilities/ Performance analysis
– Determine relative strength/ weakness of Peloton as compared to its major rival and to the industry average (where applicable)
– Provide a succinct summary of your assessment of the current soundness/ vulnerability of Peloton’s business strategy. Does the company currently have a competitive (dis)advantage as compared to the rivals analyzed with respect to the resources and capabilities they are leveraging to enact their business-level strategy? How sustainable is their current strategy positioning?
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