MANAGEMENT 450 ORGANIZATIONAL CHANGE AND DEVELOPMENT
TERM PAPER GUIDELINES
SELECT ONE OF THE FOLLOWING COMPANIES:
Amazon – The Company is going through multiple changes. With Jeff Bezos stepping down and Andy Jassy ascending as CEO, Mr. Jassy is likely to face multiple challenges as he assumes the top position that has long been associated with its founder. The unionization vote in Alabama is controversial with the Company’s aim to remain union-free and how they have been trying to undermine employees’ unionization efforts. Amazon also
utilizes AI to monitoring employee behavior and the performance appraisal process. How can Amazon use OD to facilitate these and other challenges?
Boeing – Organizational culture, as well the priorities of senior executives, are critical components that impact the ethical climate of an organization. Recent settlement agreement documents stemming from the 737 MAX debacle have revealed what Boeing did – and failed to do – before and after certification of the MAX fleet. One managerial/leadership maxim is “what gets measured gets managed.” It appears that
Boeing drifted from being an “aerospace” engineering company to a “financial/maximize market share” engineering company. How would you use OD to change the culture?
General Motors – In the face of the growing Climate Change crisis, General Motors has set a 2035 target date for phasing out gasoline- and diesel-powered vehicles globally, among the first major automakers to put a timeline on transitioning to a fully electric lineup. Vehicles that run on fossil fuels account for roughly 98% of GM’s sales today and all of its profit. GM called the 2035 date an “aspiration.” Assuming this is not just marketing buzz and has real strategic implications, how can they use OD to implement the transition?
There are numerous CSUN Library resources.
EBSCO – Good source of general information, current news, and financials and SWOT analysis.
IBIS World – Good source of industry information. You will need the company’s NAICS code to do a proper search. This site will provide you information on what is trending, which will help to identify the challenges facing the future.
Nexis Uni – Good source for business news.
Publications like the Wall Street Journal, Financial Times, The Economist, etc. Your selected company website is a useful source. Consider their news feed section as well as their 10K. Sections of the 10K that are particularly useful are the Letters to Shareholders and Management Discussion and Analysis. For more information on Organizational Change and Development see this: https://en.wikipedia.org/wiki/Organization_development
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