Provide an overview of the products/services sold by the company and then select and explore one major product line sold by this company. For that one product line, you will describe the marketing mix. Are the company’s product offerings growing or shrinking? Why? You will analyze this information, thinking critically about the information you found in your research.
This should be an interesting and compelling explanation of this one product line which is presented in a narrative format with sub-section headings for each area listed and described below. The Corporate Companion Information page contains an overview of the project, a template you can use to complete the assignment, research approach advice and videos, and the list of companies being researched. All sources should be cited in APA style.
Introduction: Provide a brief introduction of the company for a reader who is not familiar with the company, and as you’ve come to assess the company through your critical thinking/analysis.
Overview: Provide a high-level overview of all of the company’s major product lines or business units/areas.
Select one key product line/service line. For this, describe:
Relate the specific products and/or services sold.
Explain and categorize the target market (consumer? business? location?) for this product line.
Explain the pricing and sales (promotion) strategies for these product/services and explain the operational locations (place) and how relates to product/service delivery (distribution).
Analysis: Have there been any major (large-scale) or minor changes in the company’s product offerings in the past several years? What is driving these changes? What are the competitive pressures on this company and how can they address the competition?
How this works:
Write your report in a word processor, checking for grammar and spelling errors. Proofread it, and ask someone you know to also proofread your work. Consider the Basic Business Report guidelines and refer to our Business Writing Workbook for assistance. This content (not counting the cover page and references) should be presented in 2 to 3 pages of 1.5 line spacing which should be about 700 to 1,200 words. All sources should be cited in APA style.
Write your report in a word processor, checking for grammar and spelling errors. Proofread it, and ask someone you know to also proofread your work. If you are not sure how to approach this assignment, please contact me early on for assistance. You may also refer to our Business Writing Workbook for assistance. This content should be presented in 2 to 3 pages of 1.5 line spacing which should be about 700 to 1,200 words. All sources should be cited in APA style.
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