ICON College of Technology and Management
BTEC Level 5 in International Travel & Tourism Management (RQF)
Unit 13: Global Tourism Destinations (L4)
Recommended Word Count: 3,000
Assignment Context and Scenario
As a senior member of a major travel and tourism consulting organization, you are preparing to make a presentation to an audience of key decision makers from a number of National Tourist Boards representing tourism destinations at a conference in London. As an expert in the field, you will be required to prepare a report on the nature, characteristics and the emerging trends of global tourism to accompany your presentation. The report should include the topics as shown below as learning outcomes to the audience.
Learning Outcome 1: Examine the scale and nature of global tourism
Research and collect relevant travel and tourism data and interpret as accurately as possible to present an overview of the nature and trends of tourism on a global scale. Identify the key tourism generating and receiving countries and investigate their characteristics. With appropriate examples, analyze how the emerging market economies influence tourism growth globally in terms of scale and nature of tourism and critically evaluate the impact of both key and
emerging markets factors affecting global tourism.
Learning Outcome 2: Assess the growth and characteristics of key emerging markets and destination regions
Examine the key factors influencing travel and tourism to determine the specific reasons for the growth of key global tourism generating and receiving countries of the world. Explain destination life cycle and compare and contrast the differences between a range of emerging global tourism destinations in relation to stages of the destination life cycle, factors driving growth, and strategies employed by the destinations. Identify the different factors affecting and driving tourism statistical trends in the different regions of the world and compare and evaluate their importance.
Learning Outcome 3: Explore the roles of key organizations in the development of global tourism Identify the key international organizations influencing global tourism development and investigate the role and responsibilities of these organizations and evaluate their significance in affecting the growth and development of global tourism.
Learning Outcome 4: Appraise threats, issues and challenges to the future development of global tourism Examine and review the significance of threats, issues, and challenges facing global tourism and analyze their implications. Make recommendations with justification for governments and other international organizations for managing future tourism development in the light of the challenges and issues. For more information on Nature of Global Tourism see this: https://www.encyclopedia.com/history/modern-europe/british-and-irish-history/tourism
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